Jewel House S.r.l. Was established in Rome, April 2009, by Carlo Poggioli, Serafino Pellegrino and Simona Falanga.
The idea is by Carlo Poggioli, costume designer with worldwide reputation that, taking over the historic firm of handmade costume jewellery L.A.B.A., founded by Nino Lembo
during the second half of the sixties, restored the jewels, merging experience and passion for costume jewellery, and at a later time, with the help of his other two partners, expanded the collection, collecting more than 15.000 pieces of costume jewelry.
L.A.B.A, during its 40 years of activity, realized jewels for the most important motion pictures and plays that made the national and international history of cinema and theater working together with the greatest directors and most reputed costume designers among which high-profile artists like: Piero Tosi which realized the costumes for Pasolini’s”Medea”, for “Death in Venice” and “The Innocent” by Luchino Visconti and the film adaptation of “La Traviata” directed by Zeffirelli; Gabriella Pescucci which designed the costumes for “The Name of the Rose” by Jean-Jacques Annaud and “The Age of Innocence” by Martin Scorsese for which he won the Oscar in 1994; Maurizio Millenotti that worked with Federico Fellini for “The Ship Sails On”; Ann Roth that worked together with director Anthony Minghella at the costumes for both “The Talented Mr. Ripley” and “The English Patient”, for which he also won the Oscar in 1997; Sandy Powell that designed and won the Oscar for the costumes of “Shakespeare in Love”; Milena Canonero winner as well of the Oscar in 2007 for “Marie Antoinette”.
Though active since a few years Jewel House already had occasion to work with international theaters like the Metropolitan of New York, for the performance of “Tosca” with costumes designed by Milena Canonero and with the Opera Theater of Montpellier for the performance of “C’etait Marie Antoinette”, which was given again at Versailles. While in Italy it counts among its works operas like “I Pagliacci” directed by Franco Zeffirelli and “La Traviata” by Hugo De Ana performed at the Verona Arena.
On the other hand on cinema Jewel House collaborated to realize of important movies such as “Anonymous” by Roland Emmerich; “Snow White and the Huntsman” by Rupert Sanders; “Abraham Lincon: Vampire hunter” by Timur Bekmambetov; the last reinterpretatation of “Romeo and Juliet” by Carlo Carlei; “Divergent” by Neil Burger with costumes by Carlo Poggioli; “The Grand Budapest Hotel” by Wes Anderson with costumes by Milena Canonero and also to great productions that will be soon in the theaters such as: “The book of Exodus” by Rydley Scott with costumes by Janty Yates and “Warcraft” with costumes by Mayes Rubeo;
Numerous international series employed the jewels of the Jewl House, for instance “Downton Abbey”, “The Borgias”, “The Tudors” “ Game of Thrones”, “Vikings” “The Vatican” directed by Ridley Scott and “Penny Dreadful” directed by Juan Antonio Bayona, which will have the costumes of Gabriella Pescucci.
VJewel House’s showroom is located in Rome, via Paolo Paruta 20, into this place rich with pieces of the contemporary history of cinema, is possible to visit the permanent exhibit of all of the collection pieces, divided for ages, from the archaic era to modern times. The collection includes medals, military decxorations from all around the world and jewels from various ethnic groups.